Top News
'A Star Is Born,' 'Ozark' lead Screen Actors Guild Awards with four nominations each  ||   This college's course on marijuana appears to have no seats left  ||   Eagles QB Carson Wentz could miss Rams game, rest of season with back injury, per report  ||   From Starbucks to Dunkin', holiday drinks are worth spending money on!  ||   Day in celebrities  ||   SC extends date for filing claims and objections of NRC  ||   401(k): How does the stock market drop affect my retirement savings?  ||   K Chandrasekhar Rao to be sworn in Telangana CM Thursday  ||   These awesome holiday gifts are on sale right now  ||   With 'khali khazana', Congress to face uphill task to fulfill 'vachan patra' promises  ||   Ex-Gujarat minister derides educational qualifications of RBI chief Shaktikanta Das  ||   Magnitude 4.4 earthquake shakes Tennessee, Georgia  ||   Texas Rep. Beto O'Rourke edges out Joe Biden to lead 2020 democratic field in MoveOn poll  ||   Fentanyl now America's deadliest drug, federal health officials say  ||   CIA still investigating killing of Khashoggi: Mike Pompeo  ||   Most 'Googled' topics in 2018  ||   Cat eagerly awaits soldier's homecoming  ||   Family seeks Guinness World Record by visiting every U.S. National Park  ||   Congress yet to decide on CM in Rajasthan, stakes claim to form govt  ||   India to increase public health spending to 2.5% of its GDP by 2025: PM Modi  ||            

Build-a-Bear shuts down single-day 'Pay Your Age' sale: It was so successful, it failed  5 Months ago

Source:   USA Today  

Build-a-Bear's one day sale was so successful it was shut down — in some places, just hours after it began.

"We have closed lines in our U.S. and Canada stores."

The message went out about 11:30 a.m. EDT. 

Before the stores opened in the U.S., the long lines caused the company to publish a notice on social media that it would limit the number of people who could take advantage of the deal due to safety concerns. 

When the deal was announced Monday, parents were overjoyed at the opportunity to walk in  and pick out a plush toy for the cost of their child's age.  (A typical bear costs between $10-$25 plus the cost of accessories.) 

That excitement turned to disappointment Thursday as eager children were turned away.

Livid parents took to social media in the U.S. and the U.K. to rage. 

'Overwhelming and unprecendented'

Lines stretched outside Build-a-Bear stores with parents reporting waiting up to six hours to buy a plush toy, according to some social media reports. 

Build-a-Bear representatives told All the Moms  that the response to the promotion was  "overwhelming and unprecedented."  

"The response to our Pay Your Age Day event has been overwhelming and unprecedented in our 21-year history, and the safety of our Guests and associates is our top priority."

The company said it is "working to address the situation" and "will reach out directly to our valued guests as soon as possible."

To earn the Pay Your Age promotion, adults had to enroll in the free Build-a-Bear Bonus Club rewards program and provide an email address.

Build-a-Bear is expected to contact customers through their email.

MORE: Shut out of Build-a-Bear Pay Your Age Day? Try this birthday month deal instead.

Follow us on Facebook and Twitter.

More News
About Us Terms & Conditions Disclaimer
Advertise Contact
register and win

NRIS.COM is one of the premier NRI website that provides a range of resourceful services to Indian expats residing in the USA. Visiting the site you will find comprehensive information related to restaurants, casinos, pubs, temples, carpool, movies, education, real estate, and forums. The simple and easy to navigate format allows NRIs to gain information within a fraction of a second. Moreover, advertising through its column of Indian free classifieds in USA allow businesses to improve visibility of their brand.

NH NRI's Chat (0 Users Online)